An individual with social-media savvy can launch a discussion online that quickly influences industry actions. By knowing their audiences, influencers can quickly gain the same credibility with them as friends or neutral third parties.
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from Automotive News People News Feed http://feedproxy.google.com/~r/autonews/ExecutiveNews/~3/juP9Kc5k7jI/social-media-influencers-create-product-buzz-change-policies
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