Ford's big promotion: A prelude to a fight?

http://feeds.feedburner.com/~ff/autonews/BreakingNews?d=yIl2AUoC8zA Ford's 'Friends and Neighbors' event, which runs through Jan. 4, is likely to spark similar offers from rivals, analysts say, closing out 2015 with one of the most biggest incentive battles in years.

http://www.autonews.com/article/20151101/RETAIL01/311029964/fords-big-promotion-a-prelude-to-a-fight