Mini's goal: Grow sales without hurting brand's image

BMW's top executive for Mini, Peter Schwarzenbauer, says it will be tricky to launch a fifth nameplate that both attracts consumers and fits the brand's image. http://www.autonews.com/article/20160430/RETAIL01/305029976/minis-goal-grow-sales-without-hurting-brands-image http://ifttt.com/images/no_image_card.png