Making Spanish-speakers feel at home

http://feeds.feedburner.com/~ff/autonews/BreakingNews?d=yIl2AUoC8zA By hiring a largely bilingual staff and catering to Hispanic customers, a Houston dealership has doubled sales and become one of Ford's most profitable retailers.

http://www.autonews.com/article/20160606/RETAIL07/306069961/making-spanish-speakers-feel-at-home