As the F-150 got bigger and pricier, Ford saw an opening

http://feeds.feedburner.com/~ff/autonews/BreakingNews?d=yIl2AUoC8zA

For years, Ford used the F-150 as the rationale for not selling the Ranger in the United States, arguing it didn’t want to cannibalize sales of its best-selling nameplate that generates the bulk of its global profits. But the F-150 has now simply grown too large and too expensive for some buyers.

https://www.autonews.com/sales/f-150-got-bigger-and-pricier-ford-saw-opening