Ford summons its swagger, shifts marketing focus to keeping loyalists

http://feeds.feedburner.com/~ff/autonews/BreakingNews?d=yIl2AUoC8zA Ford is shifting its focus from winning new customers to persuading current owners to stick with the namesake brand.

http://www.autonews.com/article/20181019/RETAIL03/181019590/ford-marketing-advertising-customer-retention-hackett-farley