GM, Ford turning to reward programs to boost customer loyalty

http://feeds.feedburner.com/~ff/autonews/BreakingNews?d=yIl2AUoC8zA As U.S. auto sales slow, some automakers are increasing efforts to retain current customers rather than conquesting new ones.

http://www.autonews.com/article/20181028/RETAIL/181029761/gm-ford-rewards-loyalty-conquest