Ford switches creative ad agency work to BBDO from WPP

http://feeds.feedburner.com/~ff/autonews/BreakingNews?d=yIl2AUoC8zA Ford, following a five-month review of its advertising efforts, said BBDO will replace longtime partner WPP as its lead creative ad agency. WPP will retain a role in what Ford calls a new multi-agency advertising model.

http://www.autonews.com/article/20181008/RETAIL03/181009674/ford-ad-agency-wpp-bbdo-change